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Sarah, what is this?
Looks like fingers clutching a beer can.
It's odd how the "Mexico" geographic designator runs over into the top of the can. Why not just move it to the next line?
The tree lighting at Rock Center has become a crass, cheap spectacle.
Memorable? Yes. But not in a good way.
The bottle looks like a model of a stomach.
In NYC the subway car "trucks" run on steel wheels. That screeching is steel wheels on steel rails. Some European systems use rubber tires (tyres.)
A truly odd image that would not be created in this day and age. I wonder why it hasn't been retired.
Who doesn't like sprinkles?
What does it smell like to you?
Agreed. Way too neutral for the name.
They actually have a distinct sound as well; I don't think I have heard that same screeching noise as the train is stopping in other subways I have been in, in Europe.
This is so true, you can always know when someone had Burger King, even just their fries. I just don't get a positive connotation (but not as bad as McDonalds, because I like Burger King fries).
I agree that every wetsuit (and other products) brand has its own smell. I get the same feeling when I smell my Neo Sport, but I think of diving and just relaxing underwater.
Also their glue stick has a different smell that reminds me of childhood and arts and craft (well untill today)
This is a great example. I can hear it now!
Is this spHAM or spBEEF?
I'm a sucker for this kind of street art/ad.
Washable? I want my art materials to be archival!
This is part of the Nike "ReUSE A SHOE" Innovation For A Better World.
I think it is smart, because people who see this and don't have a samsung will wonder; "how come apple doesnt do something like that for iPhone holders?" or "if only I had a galaxy, I would've gotten that song". Not that these people are going to go buy a samsung directly, but marketing like that generates awareness as well as familiarity for the product which might influence their future purchase..
The best Oreo I have had is the Cookies and Cream Oreo in Costa Rica, and I have never seen it anywhere else.
I guess they'll look at the painting later...
Why do you think this is a mediocre design? Seems quite good to me.
I actually have a completly different experience with cinnabon (or was it with cinnzeo), I used to love cinnamon rolls until I got food poisoned from the pecan roll, and now I cannot even smell them (even though its been almost 10 years!)
This is smart, I wonder if anyone on the street actually tried to break it
I think it is a good thing that they used a photograph and didnt go on with the illustration because the whole point is that she is evolving with the women of today. Speaking of that, I think they need an update on her image
it was at Fishes Eddy on 20th and Broadway. I thought this was a great way to let people express themselves, especially their frustration towards hurricane sandy and offer messages of encouragement to one another. This has nothing to do with Fishes Eddy as a brand, but becoming a platform for people in a time of need makes me like them all the better.
This is awesome - creative and memorable.
I agree with Tom. Their sonic branding is so well done but they haven't capitalized on it
I don't even remember the last time I ate one of these but I can still remember exactly how it smells!
I just laughed out loud. What is this place?!
I kind of hate the way this window display looks...
Stay tuned for their 'leg lamp' ad coming next.
I don't own a car, but if I did it would most certainly be a Tesla. The Tesla Model S is so beautiful, and even car people love it.
I actually think these cans have a lot more playfulness and are stronger than Fanta's in the US.
Is it weird their tagline says "never hide" but the words themselves are partly hiding?
I definitely agree this is shocking and impactful, but I wonder if it's the right messaging they want to convey. Buy a nike product and ruin a car?
I definitely agree, spot on lifestyle capturing by Free People. I've had to do a bunch of juicing recipe research for work, and they found a really unique way of photographing a unique recipe for a specific target.
AT&T to me seems like one of those brands we learned about recently who had a pretty good logo, but all of their advertising, collateral, and messaging did not live up.
Neutrogena definitely seems like the more sophisticated brand here. It looks like L'oreal is more for teenage girls.
This tour they've been doing is really brilliant, especially for cities other than NYC when there is no access at all to a showroom.
This logo gets a lot of flack from the design community, but I love it and I think it's perfect for Brooklyn and who they are trying to appeal to.
It says a lot about the brands that stepped up during Sandy. That won't be forgotten either.
Disappointed none of you were using the visual effects. I'm a big fan of the scuba mask.
You stole this one from me, ha! It's a great name.
Great post... Sometimes we get so used to using these brands in our everyday lives that we dont even realize that the names are so odd and dont even mean anything.